Session Scope
Funnel theory and performance measurement
This session combines conceptual material on funnel marketing with KPI-focused documents, hands-on practice, and the final corrected subject.
Work Profile
Session 6: Funnel Marketing and Performance Indicators (KPI)
Session 6 resource pack bringing together the course sheet, funnel marketing notes, KPI material, the student TD and QCM, the spreadsheet exercise, and the corrected subject.
Digital Marketing
Course Materials
TD + QCM
PDF + ODS
Deliverables
Complete session bundle
All supporting files for Session 6 are grouped in one place so the course notes, exercise files, spreadsheet, and correction stay connected inside the portfolio.
Included Content
What the session covers
- Course sheet and explanation of why funnel marketing matters
- Funnel creation material and KPI reference documents
- Student TD and QCM support file for Session 6
- KPI spreadsheet work in editable ODS format
Work Package
How the resources are organized
- Theoretical PDFs support the conceptual side of the session
- The TD and spreadsheet provide the practical execution layer
- The corrected subject closes the loop with a reference answer set
- All files are linked directly from this profile for quick review
Session Files
Theory
Course Sheet V_E
Core course sheet for Session 6, useful as a compact reference for the main funnel marketing and KPI concepts discussed in class.
PDF
Course Sheet
Theory
Why Study Funnel Marketing
Explanatory support document focused on why funnel thinking matters for acquisition, qualification, conversion, and customer retention.
PDF
Concept Note
Method
Funnel Marketing Creation
Practical document dedicated to constructing a funnel marketing flow and understanding how stages are organized from visibility to conversion.
PDF
Workflow Design
Reference
KPI Indicators V_E
KPI reference material covering the main performance indicators used to evaluate campaign quality, efficiency, and profitability.
PDF
KPI Reference
Practice
TD and QCM for Students
Student exercise sheet combining guided work and QCM practice for applying the theory from the session in a structured format.
PDF
Student Exercise
Practice
TP KPI V_E Spreadsheet
Editable spreadsheet file for hands-on KPI work, intended for calculations, testing assumptions, and working through the practical exercise.
ODS
Editable File
Correction
Corrected Subject
Corrected subject used as the reference answer set for Session 6, useful for checking expected reasoning and validating the practical output.
PDF
Answer Key